Those numbers are on par with last November's Marvel super-sequel Thor: The Dark World, which took in $644 million and counting after opening to $85 million in North America, close to matching the global take for Superman's big reboot Man of Steel.
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That would be a hefty 46% improvement over the first film's opening, and put it on pace for an overall cume of $600-700 million worldwide (domestic plus foreign).
$100 million is of course the high end if all the stars align for it, so $90 million is more likely. I expect it to enjoy plenty of interest, including some strong repeat viewership that should help boost the final weekend tally. It's still two weeks away, but I'm going to give an obviously bullish estimate of somewhere in the $90 million to $100 million range for domestic opening weekend. And come opening weekend, Captain America: The Winter Soldier is going to prove the point yet again. So, it's time to put away the resentments, knee-jerk skepticism, or whatever fuels the remaining doubters.
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And it spans from cinema to television, since they've already got one TV program that exists as part of their film universe, plus three more solo superhero shows and a superhero team-up mini-series developing for Netflix. What Marvel has achieved here is unprecedented. I challenge anyone to find a remotely comparable example from any other studio in film history. Well, "thereafter" has arrived, and not a flounder in sight. Even after The Avengers, many fans and media insisted it was just a fluke due to morbid interest in the superhero team-up concept, and that Marvel would flounder quickly thereafter. And just to put a fine point on it, all of this has been accomplished within a single cinematic universe, every film connected together and all planned out in intricate detail to fit into a larger plan that stretches several years into the future.īack in 2008, there was a sea of naysayers who didn't believe Marvel could pull it off, let alone pull it off while delivering actual high-quality content and consistently making big profits to boot - and I admit that while I was hopeful and often argued how and why it might work, I was also among those who felt having an overarching plan with studio executives too hands-on could mess up an already difficult and complicated agenda. How many other studios can boast an average box office of around $770+ million per film? They'll have achieved those numbers in just eight years, a remarkably brief time in which to create seven franchises with that kind of consistent overall average level of success.
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Let's look at the raw numbers, and then at what makes this movie so great. Because it's not just destined to be another solid and financially successful entry in their collection of comic book films, it's one of the best the genre has ever seen and takes Marvel's cinematic endeavors in a more complex, serious, and dramatic direction. And with Marvel's upcoming superhero sequel Captain America: The Winter Soldier, they're about to demonstrate the wisdom of that advice yet again. So don't bet against them, because you'll lose. Can they really build a vast cinematic world spanning many franchises? Can they turn lesser-known characters into global powerhouse franchises? Can they deliver great stories that just keep getting better? Can they make all of the money on Earth? Yes, always yes.
" Don't bet against Marvel." That seems to be the best answer when it comes to any questions about what Marvel Studios is capable of accomplishing these days.
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